Evening guys, right SO before I set off on telling you the story of how one of the coolest shoots I've ever shot came about, I want to let you know that I explain the whole story a lot better across on my YouTube channel. I mean, keep reading and scroll through these killer images, check Wrong Generation's super cool velvets, tailored suits out by all means in the link at the bottom of this page, but watch my YouTube - I promise, it'll be better for the both of us!

If you've got this far and you're still reading, I guess you're a lot more patient than I thought. So where do I start . . It all began when I saw THEE fucking coolest sponsored post, on a late night scroll through Instagram! That's where I was first introduced to Wrong Generation! The shot, a single photograph told me everything I needed to know -bang. The shot was an in-your-face bright green, lime velvet suit, right front and centre, styled by a killer-cool red head model, caught in motion by a flash of a camera, captured in the most opulent setting. And there you have it, that was my first impression of the brand, so YES I obviously had to tap through to find out more.

Landing on there IG I was greeted with a crazy cool feed, featuring a rainbow of sharply tailored velvet suits, cropped jackets and flares all worn by the coolest of girls. I know, it's not even a bloody male fashion brand and it had me in the palm of its hand, instantly - I was hooked! There and then I started to write out a DM, to express my love for the brand. I couldn't help myself, what's the worst that could happen? I'd get a 'seen'. I just had to tell this brand how much I'd bloody love to work with them! SENT.

Two minutes later, a message back - from one of the coolest brands I'd just so happened to have stumbled upon on IG. Reply - I LOVE YOUR WORK! I DON'T DO MESSAGES, CALL ME . .

Cut to - the next day. A tense phone call (as I'm not really one for phone calls). I'd spoken to Mia, girl boss and all round legend, we hit it off there and then and BANG a shoot was arranged for one the following week! He's off to London baby!

We organised a brief plan, when I say brief - I mean I work to a loose, we'll go with the flow, see what happens plan, it always works out for me, of course it does, I'm a legend when it comes to video. Mia had the same outlook as myself when it came to she shoot. We just let this shoot flow, work around the models, the EPIC hair and makeup team and capture the best content we possibly can, whilst we walked & taxi'ed through the streets of Chelsea. My sort of shoot!

I do have to say, the models, hair and makeup guys absolutely smashed it out the park. With a team that good, the shoot could have only being epic. Not forgetting Oliver the photographer, these are mostly his shots, he's kindly let me post, you can check out his page here - Oliver Morris

I can't fit half of the things I'd love to say about the brand on my blog, so as I said, if you want a more detailed account, plus some legendary stories - head across to my YouTube channel! Check out Wrong Generation here!

SIDE NOTE - You're now looking at the 11th Best Videographer in London Town, that title was kindly given to me by the legends across at Wedio.co.uk (which I'll explain a lot more about on the o'lllll video below!

I'll take No.11 for now, I'd like to thank Wedio.co.uk for placing me on their list, thanks from the bottom of my heart for this recognition!

But we all know there's only one way I'm going!

Cheers for reading,


Evening guys, tonight, I want to start off with some new killer shades! I've been lucky enough to find a handful of super cool sunglasses over the past few months plus a brand that have kindly just gifted me a pair of their epic tinted glasses! It's being a while since I've sat down and posted something across on my blog so I thought I'd put together something small and I'd show you some of my sexy new additions to the eye wear drawer.

I love a pair of sunglasses, I mean when do they not come in handy? Either to hide a raging hangover or to remain, well . . unidentified. The bigger the better in my book and if they cover pretty much all my face, I've found a pair for me! I've built up quite the collection over the years, some designer, some cheap but all fucking oozing that rock n' roll chic! I'll start with my most recent pair I was kindly gifted by a Scottish brand - Tens which I'm wearing in these shots.

First off let's chat about the look of the website as well as their range of sunglasses - its a must see, after reading this of course! All the visuals as well as the films showcasing their ranges of super cool shades are perfectly shot. I'm not normally one to comment on films as I always think I can do way better (yeah, my head really is that big) but when it comes to what Tens have created, I can well and truly say they've really smashed it out the park, what a vibe!

I guess that's the visuals you get when the brand is owned and ran by two photographers. However, I've not even got to the best part of the brand - whatever sexy frame you decide on, you then have the option to choose the colour of the lenses which you can choose from a huge range of filters & tints, anything from a desert orange sun to a deep forrest green, it's really like walking around with an instagram preset! I rooted for the Tropic High Sunnies which have the most amazing tint I've ever experienced in glasses and look down right cool!

Next up, I have two other pairs which you can take a look at across on my YouTube. I recently picked them up in Edinburgh, these guys just show that you can still pick up a pair of super cool shades for a small budget. I spent six pounds each on these sunglasses and I think they're worth every penny! I found both pairs on the same day, from two different Armstrongs stores in the city. Armstrongs, if you don't already know are a series of vintage stores scattered through the city and well worth heading to if you're ever in Edinburgh.

The first pair I came across were these jet black wide lens shades, which give you all the anonymity you need by basically covering half your face - just the way I like it! The others I found are the exact same shape (how lucky is that) but these particular sunglasses are in a tortoise shell. I'm all about the tan, brown, earthy tones right now. The perfect addition to accessorise that outfit!

Check both my vintage pairs out below on my YouTube channel -

Check out Tens here

Cheers for reading,
Enjoy the sunshine!

Alessandro Vasini Holiday Campaign

Evening guys. Tonight I'm talking about the latest film I created for luxury boot & denim brand - Alessandro Vasini which also happens to be my favourite designer in the ENTIRE game. I loved creating this campaign as its all I'm passionate about. Everything from the era, to the clothing as well as that classic British rock n' roll vibe I decided to give this seventies style campaign! It was also special getting to shoot the holiday campaign alongside my girlfriend Louisa in matching British classic cars, what an absolute blast!

Alessandro and myself chatted over the phone at the end of November where he asked me if I wanted to create a 70's inspired campaign for the holiday season. You guessed it, I couldn't say yes fast enough! There's a funny story behind the phone calls timing actually but it's way too long to tell on here, I guess that's a story just for YouTube. You guys can watch that one below, it's worth it! Anyway, let's get back to my thought process or even where to start when it comes to trying to film as well as star in the same campaign.

Alessandro's new line is called 'Alessandro Vasini 1978' as well as manufacturing the boots to end all boots, the main man has also come up with a new range of luxury denim and handcrafted accessories to accompany his killer range of footwear, creating the full outfit look - oh hello! The year 1978 is actually a year close to me as that's when my car was made. I knew straight away that whatever the idea I had for the campaign the car HAD to feature, I mean how could it not include him, so there and then I had a starting point!

I had two ideas I wanted to pitch Alessandro, one centred around an old, retro dry cleaners, where I was imagining posing in front of all the older bigger industrial washing machines, wearing the new denim collection. I thought both the dry cleaners and the new denim went hand in hand. The other idea's were a lot more Gucci inspired including a seventies style Fish & Chip shop that I knew of back in my hometown. It pretty much hasn't changed since it opened! This was along with the third possibility of shooting part of the campaign in an old vintage arcade, which again, ticked all the 70's boxes and was just along the road from the fish & chip shop. As you can see and have probably guessed by now, Alessandro chose the latter and the planning of the shoot began.

I decided on a plan of action and headed to the possible locations I wanted to feature on the shoot, to scout them out and gain a little more inspiration. Secondly, using that good ol' charm & charisma of mine I secured filming in said locations - yes I managed it and everything was set! Getting back to the car or should I say cars. I felt like just the one wasn't enough, I wanted two - step up my pal Olly who has recently bought his very own classic MG and kindly lent his car for the shoot. Now we're talking, things were really starting to come together!

One of the best idea's I had was to mock up & photoshop my very own headline on a newspaper. I purchased a paper online from the actual year of 1978 and printed my own front page, including Alessandro's previous fall images as well as writing up my very own column for the new holiday campaign. I can tell you now, this looked epic on the shoot and is now framed and on my wall, the perfect memento of the day.

Alessandro's clothing looked amazing and I expected nothing less! The denim really is truly amazing, along with his accessories including the belts and not forgetting the sexy hat. It all came together to make the coolest outfits around, just as the lyric in The Sonic Bones's track used on both the videos, you really do "STAND OUT FROM THE CROWD". Not only do Alessandro's clothes look killer on, they are made of the best materials around, including the likes of Italian calf leather, rich luxurious denim as well as rabbit felt & satin. All oozing that 70's style and feel!

I feel like the fish & chip shop especially worked in the campaign, it was my favourite place to shoot. The setting looked as though myself & Louisa had both travelled back in time! The two locations had such a vintage feel to them. I mean the owner of the Amusement Arcade mentioned to me he had Gucci themselves shooting a few months previous for their children's campaign with the backdrop of the old slot machines and games - how bloody cool is that!

I love the campaign I came up with as well as seeing my hometown and my images getting shared from Miami to thousands of people all over the world. It was a total pleasure working with Alessandro and getting to wear and style such amazing garments. I feel truly lucky for the experience! I'd also like to shout out my Dad for being an all round legend! I'd love to hear your comments on both the films I directed, shot, modelled and edited myself (yeah, I'm an all rounder) as well as your favourite styles from Alessandro's new range. Make sure you check out his website here - Alessandro Vasini.

As always cheers for reading, check out my latest YouTube where I chat about the campaign and show you all a closer look at the denim and accessories and of course the Alessandro's famous boots!

Merry Christmas & a Happy New Year

Peace & Love,